USA EXPORT BLOG

If your USA export goal is to eventually penetrate the European market, I suggest you start with the 5 largest markets in Europe:

• United Kingdom
• Germany
• Italy
• Spain
• France

Far too many international business neophytes think their exporting efforts to Europe will begin in the United Kingdom and automatically flow onto the continent. But, Europe is not one big market. Hoping that your UK business will lead you onto the European continent is a mistake. Europe is a fragmented market, separated not only by borders into countries, but also by regions within those countries.

To penetrate a USA export market quickly, you’ll most likely need professional help with language and cultural communications. Most agents and/or distributors are good communicators inside their own countries, but few will do well outside their familiar cultures and languages. Many business people worldwide speak English , but that’s no guarantee they can negotiate a challenging USA export agreement or explain a complicated process in a ‘foreign’ language. Openly demonstrate your commitment to the business process by hiring a translator to carry on conversations with your potential clients.

In previous posts, you learned that market research is critical. Ignorance leads to failure. So, you’ve conducted your market research. You’re ready to penetrate your market of choice with your newly translated literature. Now, get to work executing your USA export strategy in an efficient way.

Tags: USA Export

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